Why Paying Full Price for Rudy Project in Australia is a Mistake (The 2026 Guide)
Updated: December 2025 · Reading time: 4 mins
Let’s be honest: buying Rudy Project in Australia can be expensive. We often pay the infamous “island tax”. We often pay the infamous “island tax” on premium European gear due to import distributors and retail markups.
If you are looking for Rudy Project sunglasses specifically—the gold standard for vision in the peloton—you might have noticed that local prices can be eye-watering ($300+ AUD for a pair of Rydons?).
But here is the secret that savvy Aussie riders are using this summer: Rudy Project is Italian. When you buy from a specialized Italian retailer , you are buying from the source. You cut out the middlemen and the extra logistics costs. The result? You get the exact same genuine gear, for about 27% to 30% less.
The “Aussie Import” Sweet Spot
Many Australians hesitate to buy from Europe because they fear Customs & Duty or slow shipping. Here is why you shouldn’t worry:
- ✔ NO CUSTOMS DUTY (GST Free under $1k):
The Australian Border Force currently allows imports under $1,000 AUD to be duty and GST-free for private use. Since a pair of Rudy’s is well under this limit, you typically walk away tax-free. - ✔ FREE SHIPPING over $350 AUD:
Buying a pair for yourself and one for a mate? Or grabbing extra lenses? If your cart hits $350 AUD shipping is free - ✔ FAST DELIVERY (5-8 Days):
Shipping via premium couriers (DHL/FedEx). Most Aussie customers receive their shades in less than 8 working days.
SHOP RUDY PROJECT DEALS (AUD) ➔
Ships directly from Italy. 100% Genuine Warranty.
Top Picks: Engineered for Performance
Not sure which model fits your ride? Here are the 3 best-sellers currently dominating the peloton.
1. Rudy Project KELION: The Eco-Friendly Powerhouse
Best for: Triathletes and Road Cyclists seeking maximum coverage.
The Kelion represents the pinnacle of innovation. It is the preferred choice of pro cyclists seeking unparalleled performance. What makes it unique? It is crafted from Rilsan Clear®, a sustainable bio-plastic derived from castor oil. This makes the frame incredibly eco-sustainable, flexible, and virtually indestructible.
It features a massive cylindrical lens for unobstructed vision and a sophisticated ventilation system to prevent fogging—crucial for humid Australian mornings. The Kelion symbolises the modern athlete: determined not to accept compromises in terms of quality or performance.
2. Rudy Project RYDON: The Timeless Icon
Best for: Multi-sport athletes (Running, Cycling, Golf).
There is a reason the Rydon has been a best-seller for nearly two decades. Innovation and style come together for a viewing experience that changes the way you see the world. It is the definition of “versatility”.
The real power of the Rydon lies in its infinite possibilities for customisation. With adjustable temple tips and nose pads, it fits any face shape perfectly without slipping. It is also fully compatible with all vision solutions offered by Rudy Project (prescription clips and docks), making it the top choice for athletes who wear glasses.
3. Rudy Project SPINSHIELD: Bold Style, Wide Vision
Best for: Gravel riders, Beach use, and Lifestyle.
The Spinshield combines bold aesthetics with exceptional visual coverage, offering each athlete a distinctive style without compromising functionality.
With its wide cylindrical lens and wrap-around design, Spinshield ensures extended peripheral vision and superior protection, keeping you safe as you explore new horizons. The “Air” version is so light you will forget you are wearing it. Perfect for the ride, and stylish enough for the coffee stop afterwards.
Shipping to Australia: Frequently Asked Questions
Is there really no Customs Duty?
Good news: Generally, goods imported into Australia by private buyers with a value under AUD $1,000 are exempt from import duty and GST (Goods and Services Tax). Since most sunglasses orders are well below this threshold, you save significantly compared to buying locally where GST is already added.
How long does shipping take?
We know you want your gear fast. shipping via premium courier (DHL/FedEx). Deliveries to major metro areas (Sydney, Melbourne, Brisbane, Perth) usually arrive within 5-8 working days. Why are they cheaper than in Australian shops?
Because Rudy Project is Italian! When you buy in Australia, the price includes the distributor’s cut, import logistics, and local retail overheads.
Ready to upgrade your vision?
Don’t wait for the end of the season. Ride with the best, for less.EXPLORE RUDY PROJECT CATALOGUE
Free Shipping on orders over $350 AUD
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Discover the secrets behind the iconic blue-tinted lenses of a Formula 1 legend in our dedicated article: Flavio Briatore Sunglasses Style Guide .